Advantages of Key Word Mapping: Effective White Hat (SEO) Key Word Marketing

What is key word mapping and what are its advantages?

Ken Lyon, in an article entitled “Keyword Mapping: Play SEO Matchmaker for Superior Relevance and Intent”, offers some excellent suggestions for those interested in key word mapping on blogs, web sites and web pages, in order to increase web page organization and functionality.        

http://www.wordstream.com/blog/ws/2009/06/10/keyword-mapping-seo

He also suggests that the three, basic advantages are primarily navigational, informational and transactional.

http://www.wordstream.com/blog/ws/2009/06/10/keyword-mapping-seo#Benefits_of_a_Keyword_Map

Consider the concept of key word mapping briefly. 

Everyone has some idea of what a map is and its benefits. Most web site users and builders are familiar with web site maps. Key word mapping uses key words to create a web site map.

The advantages to key word mapping fall into three distinct categories.

Navigational:

Have you ever gone onto a web site and become lost on it, simply because there was no web site map? Did you wind up at a dead end? It happens.

Key word mapping uses appropriate key words to ensure that this does not happen on a blog, web page or web site. Anyone should be able to go onto a web site and be able to navigate his or her way around without any difficulty.   

Spiders on search engines locate key words that direct traffic to your blog, web page or web site. Key word mapping on your blog, web page or web site then leads to an inter-relation between these key words, ultimately taking the form of a site map that you create from key words included in your mega content.   

Informational:

Your blog, web page or web site design is important. It can be frustrating for a reader to go on a web site and wind up on a web page that is not appropriate with respect to his or her information search. He or she may be tempted to find a more appropriate web site URL immediately.

If you are a web master or web designer seeking different ways to promote your blog, web page or web site information, key mapping is important, because it helps the readers to access the information they are looking for, immediately.

Your blog, web page or web site should be well organized and structured with appropriate headings, sub-titles and article titles. Mega-data should be hierarchal, consistent and contain key words that relate directly to the headings, sub titles and article titles.

Key word mapping allows you to choose appropriate key words for your web site map, thus increasing the functionality of a blog, web page or web site. Appropriate key word mapping also directs you, using appropriate key words, to the information that you are looking for, any moment in time. The use of additional key words and key phrases can lead towards expanding the information horizon, as well.  

Transactional

Have you wondered why you are not receiving what you expect to receive in terms of financial remuneration for your blog, web page or web site? 

With key word mapping, when you are being paid per click as traffic is directed towards your blog, web page or web site, you have additional income being generated, as well as increased traffic flow. In other words, key word mapping helps to increase your income because a well-organized blog, web page or web site invariably leads to an increase in readership, traffic flow and the number of clicks for which you are paid.

How do you really know what key words to use for key mapping? White hat (SEO) search engine optimization (SEO) leads to the use of effective key words and phrases, as well as effective keyword mapping.